It's well known that hard work pays off, and London-born, New York-raised performer/songwriter Che Grand is a testament to that. Years of persistence have paid off for the young rapper as he dropped his solo debut album ''Everything's Good Ugly'' on August 18, 2009 in conjunction with Believe Digital. As he's seen associates like trio Tanya Morgan rise through the ranks of independent shows and the internet to gain critical acclaim, Che Grand set his sights on doing the same.